From $5 to $2.72 a unit — and lower shipping too.
From $5 to $2.72 a unit — and lower shipping too.
Overpaying on every single unit.
Afina was paying $5 for every packaging unit — and that adds up fast. Worse, the box was bigger than it needed to be, quietly inflating freight costs on every shipment. Two leaks in the same system, both bleeding margin month after month.
Re-engineered structure. Half the cost.
PetraSpark rebuilt the packaging from the structure up. We optimised the dieline and material spec to bring the per-unit cost down from $5 to $2.72 at factory-direct pricing — then re-engineered the box itself to be smaller, cutting dimensional weight and shipping cost without compromising protection or shelf presence.
Brands that made the switch.
“We were paying $5 a unit and never thought to question it. Petra Spark re-engineered the whole carton, got us down to $2.72, and shrank the box so our shipping dropped too. The packaging actually looks better than before, and the savings land on every single unit.”
Ramon Van Meer
CEO, Afina
“Petra Spark completely transformed how we show up at retail. Our Target end-caps now stop people mid-aisle. Sell-through is stronger, production costs are leaner — I wish we’d done this sooner.”
Mursal Khedri
CEO, House of Party
“Packaging is brand for us — and Petra Spark got that immediately. The display shelves and gift formats they built elevated our perceived value overnight. Our gifting sets haven’t had a slow season since.”
Geoff Bekavac
CEO, Everymood
“Packaging is the most overlooked cost in CPG, and honestly one of the easiest to fix. PetraSpark took a real chunk out of our COGS and we never gave up an ounce of quality to get there. I just wish we’d looked at it sooner.”
Roman Khan
Founder of Peak21
Where they are now.
The per-unit packaging cost dropped 46% — from $5 to $2.72. And because the re-engineered box is smaller, Afina cut its freight cost on every shipment on top of that. Same protection, same shelf presence — at a fraction of the cost on every single unit.
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