Three ways to build a kit — and what each one is made of.
Every kit we make is one of three builds. Same factory, same process — three levels of engineering. Send us a reference and we’ll tell you which build it is, what it costs, and what we’d change.
Low MOQs — most kits start from just 200 units.
The three builds.
Almost every PR kit ever made is a variation on one of these three. Knowing which one you need is most of the pricing conversation.
Seed
The entry build.
A printed mailer, a fitted insert and a card. The cheapest build we make — and it still lands when the print is right.
- Corrugated or litho-laminated mailer
- 1–4 colour interior print
- Die-cut or platform insert
- Lookbook, routine or thank-you card
Best for: High-volume seeding waves, sampling drops and subscription inserts — where reach matters more than ceremony.
Minimum order — From 500 units
Quote a Seed kit →
Signature
The default for most launches.
A rigid box with a fitted insert, a fully printed interior and one finish. The format creators expect from a brand that has arrived.
- Rigid magnetic book box or lift-off
- Full-bleed interior print or photo lid
- Fitted foam, EVA, pulp or paper insert
- One finish — foil, emboss or fabric lining
Best for: Launch seeding to mid-tier and macro creators, press mailers and retail gifting.
Minimum order — From 200 units
Quote a Signature kit →
Statement
The one that gets filmed.
A structural build. Shaped boxes, drawers, doors, handles and sourced props — where the packaging is the campaign concept, not the wrapper around it.
- Custom die-cut shape or built structure
- Drawers, doors or a layered reveal
- Carry handle, webbing or strap
- Sourced props and non-packaging extras
Best for: Tentpole launches, top-tier creator and celebrity seeding, and campaigns built around the unboxing itself.
Minimum order — From 200 units
Quote a Statement kit →Every element we price.
A kit is a stack of decisions, and each one has a price. Combine them however your concept needs — we quote the parts, not a fixed catalogue.
Structures
- Printed corrugated mailer
- Litho-laminated mailer
- Rigid lift-off box
- Magnetic book box
- Hinged / compact-style box
- Shaped die-cut box
Mechanics & reveals
- Slide-out drawer
- Carry handle (webbing)
- Acrylic panel / window
Inserts & linings
- Fitted foam / EVA insert
- Moulded pulp insert
- Die-cut can & bottle insert
- Satin / fabric lining
Print, finish & extras
- Full-bleed interior print / photo lid
- Foil stamp (incl. holographic)
- Blind emboss
- Props & accessories sourcing
What makes a kit get posted.
Six things we see again and again in the kits that actually earn content — and that cost far less than most brands assume.
The lid is your ad space.
The inside of the lid is the first thing the camera sees and the last place anyone expects print. A campaign image, a numbered routine, one welcome line — it sells before the product is touched.
Give the creator something to do.
Kits with a small build step — a charm to thread, a drawer to pull, a seal to break — earn longer videos and more comments than kits that simply open.
One shape can be the whole stunt.
A hexagon, a flower, an oversized silhouette. A single structural decision makes the kit recognisable as a thumbnail, before anyone reads a word of copy.
Print before construction.
A plain kraft mailer with one strong interior print and a good card beats a weak rigid box. When budget is tight, spend it on what is printed, not on what it is printed on.
Structure reads as luxury. Gloss doesn't.
The most expensive-feeling kits are usually uncoated, tonal and matte — carried by fitted compartments, a fabric lining and a proper handle rather than by finish.
Design the reveal, not the box.
Layered trays, fold-down fronts, doors that open outward. The order things appear in is the edit — so plan it like one.
What your category needs.
Beauty & skincare
Routine order matters. Recessed wells that hold the products in sequence, step diagrams printed inside the lid, and room for one soft-goods extra like a headband or a mirror.
Fashion & luxury
Restraint and structure. Tonal or monochrome, fabric lining, a fitted compartment per item and a handwritten note. The kit should feel like the product’s packaging, not an add-on to it.
Food & beverage
Every panel is messaging. Die-cut can and bottle trays, flavour callouts inside the lid, benefit icons on the interior, and a cavity for the one piece of merch that ships alongside.
Seen a kit you like? Send us the picture.
A screenshot from Pinterest, a competitor’s unboxing, a sketch on the back of a deck. We’ll come back with what it actually is — structure, insert, print and finish — what it costs at your volumes, and what we’d change to make it cheaper or better.
Send the reference
A screenshot, a competitor’s unboxing, a sketch. Anything that shows what you have in mind.
We spec and cost it
You get the build broken down — structure, insert, print, finish — with a price at your volumes and what we’d change to make it cheaper or better.
Approve a sample
Hold the real thing before production starts. Then we produce, quality-check and deliver.
No commitment. No pitch. Most brands hear back within 48 hours.
Tell us the build. We’ll tell you the price.
Seed, Signature or Statement — in your colours, your logo, your story, with MOQs starting from just 200 units. Send your next launch and we’ll come back with a concept and a free quote.
Browse the full range of formats on our PR kits page.