Gifting that drives +35% avg. order value.
Gifting that drives +35% avg. order value.
Premium product. Ineffective Packaging.
Everymood's retail packaging and gifting formats weren't carrying their story into the store. Display shelves felt generic, gift packs underwhelmed, and the brand was being undersold at the exact moment of purchase. Perceived value lagged behind actual product quality.
Packaging system built to feel like a gift.
Petra Spark engineered a complete retail packaging system — expressive display shelves, premium gift packs, and seasonal gifting formats — using textured paper stocks, spot UV accents, and colour-matched print finishes. Every touchpoint was designed to elevate perceived value and make gifting feel instinctive.
Brands that made the switch.
“We were overpaying per unit and never thought to question it. Petra Spark re-engineered the whole carton, cut our per-unit cost by nearly half, and shrank the box so our shipping dropped too. The packaging actually looks better than before, and the savings land on every single unit.”
Ramon Van Meer
CEO, Afina
“Petra Spark completely transformed how we show up at retail. Our Target end-caps now stop people mid-aisle. Sell-through is stronger, production costs are leaner — I wish we’d done this sooner.”
Mursal Khedri
CEO, House of Party
“Packaging is brand for us — and Petra Spark got that immediately. The display shelves and gift formats they built elevated our perceived value overnight. Our gifting sets haven’t had a slow season since.”
Geoff Bekavac
CEO, Everymood
“Packaging is the most overlooked cost in CPG, and honestly one of the easiest to fix. PetraSpark took a real chunk out of our COGS and we never gave up an ounce of quality to get there. I just wish we’d looked at it sooner.”
Roman Khan
Founder of Peak21
Where they are now.
Average order value increased 35% as customers began trading up into gift sets they hadn’t previously considered. Repeat purchase rates tripled among gift recipients — the packaging was creating brand advocates at the moment of gifting. Everymood now has a retail identity that commands attention in a crowded fragrance category, and gifting formats that sell through every season without markdown pressure.
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