Eco credentials. Forgettable unboxing.
Fomin had built a compelling brand around sustainability — plastic-free formats, compostable packaging, ocean-friendly ingredients. But their PR kits and gift boxes weren’t living up to the mission. A brand built to be talked about wasn’t getting talked about enough.
Boxes that walk the sustainability talk.
Petra Spark produced a full suite of PR kits and premium gift boxes using TÜV-certified compostable materials, precision die-cut inserts, and understated luxury finishes that matched Fomin’s aesthetic and ethics. Every kit was engineered to photograph beautifully and feel worth sharing.
Brands that made the switch.
“We were overpaying per unit and never thought to question it. Petra Spark re-engineered the whole carton, cut our per-unit cost by nearly half, and shrank the box so our shipping dropped too. The packaging actually looks better than before, and the savings land on every single unit.”
Ramon Van Meer
CEO, Afina
“Petra Spark completely transformed how we show up at retail. Our Target end-caps now stop people mid-aisle. Sell-through is stronger, production costs are leaner — I wish we’d done this sooner.”
Mursal Khedri
CEO, House of Party
“Packaging is brand for us — and Petra Spark got that immediately. The display shelves and gift formats they built elevated our perceived value overnight. Our gifting sets haven’t had a slow season since.”
Geoff Bekavac
CEO, Everymood
“Packaging is the most overlooked cost in CPG, and honestly one of the easiest to fix. PetraSpark took a real chunk out of our COGS and we never gave up an ounce of quality to get there. I just wish we’d looked at it sooner.”
Roman Khan
Founder of Peak21
Where they are now.
Over 60% of PR kit recipients posted about the unboxing experience organically — without any prompt or gifting incentive. The kits generated press pickup across key sustainability and lifestyle publications, and drove a measurable spike in direct traffic and social following in the weeks after each send.
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