Eco credentials. Forgettable unboxing.
Fomin had built a compelling brand around sustainability — plastic-free formats, compostable packaging, ocean-friendly ingredients. But their PR kits and gift boxes weren’t living up to the mission. A brand built to be talked about wasn’t getting talked about enough.
Boxes that walk the sustainability talk.
Petra Spark produced a full suite of PR kits and premium gift boxes using TÜV-certified compostable materials, precision die-cut inserts, and understated luxury finishes that matched Fomin’s aesthetic and ethics. Every kit was engineered to photograph beautifully and feel worth sharing.
Brands that made the switch.
“We were losing ground on shelf to brands with half our quality. Petra Spark fixed that. Cohesive designs, beautiful finishes — sales up 50% and our cost per unit actually dropped.”
John
CEO, Afina
“Petra Spark completely transformed how we show up at retail. Our Target end-caps now stop people mid-aisle. Sell-through is stronger, production costs are leaner — I wish we’d done this sooner.”
Mursal
CEO, House of Party
“Packaging is brand for us — and Petra Spark got that immediately. The display shelves and gift formats they built elevated our perceived value overnight. Our gifting sets haven’t had a slow season since.”
Rihab
Chief Creative Officer
“We needed PR kits that felt as intentional as our products. Petra Spark delivered — compostable, sharp, and genuinely giftable. The organic posts from that first send were unlike anything we’d seen before.”
Alexa
Director Brand Communications
Where they are now.
Over 60% of PR kit recipients posted about the unboxing experience organically — without any prompt or gifting incentive. The kits generated press pickup across key sustainability and lifestyle publications, and drove a measurable spike in direct traffic and social following in the weeks after each send.
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