A bold brand blending into the shelf
Flat print, uninspired structure, and no clear visual hierarchy meant their SKUs were getting overlooked at the exact moment shoppers were ready to buy. Brand recall was suffering and sell-through rates weren’t reflecting the quality of the product.
High-impact displays built for compliance and conversion.
Petra Spark designed and produced end-cap display systems using vivid prints, durable corrugated structures, and retail-compliant engineering built specifically for retail. Every SKU was structured to maximise grab-and-go ease.
Brands that made the switch.
“We were overpaying per unit and never thought to question it. Petra Spark re-engineered the whole carton, cut our per-unit cost by nearly half, and shrank the box so our shipping dropped too. The packaging actually looks better than before, and the savings land on every single unit.”
Ramon Van Meer
CEO, Afina
“Petra Spark completely transformed how we show up at retail. Our Target end-caps now stop people mid-aisle. Sell-through is stronger, production costs are leaner — I wish we’d done this sooner.”
Mursal Khedri
CEO, House of Party
“Packaging is brand for us — and Petra Spark got that immediately. The display shelves and gift formats they built elevated our perceived value overnight. Our gifting sets haven’t had a slow season since.”
Geoff Bekavac
CEO, Everymood
“Packaging is the most overlooked cost in CPG, and honestly one of the easiest to fix. PetraSpark took a real chunk out of our COGS and we never gave up an ounce of quality to get there. I just wish we’d looked at it sooner.”
Roman Khan
Founder of Peak21
Where they are now.
Sell-through rate at Target improved by 28% in the first season following the new end-cap rollout. Production costs fell 15% versus their previous supplier. Shopper dwell time at the fixture increased measurably and internal brand tracking showed a significant improvement in aided recall.
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