A bold brand blending into the shelf
Flat print, uninspired structure, and no clear visual hierarchy meant their SKUs were getting overlooked at the exact moment shoppers were ready to buy. Brand recall was suffering and sell-through rates weren’t reflecting the quality of the product.
High-impact displays built for compliance and conversion.
Petra Spark designed and produced end-cap display systems using vivid prints, durable corrugated structures, and retail-compliant engineering built specifically for retail. Every SKU was structured to maximise grab-and-go ease.
Brands that made the switch.
“We were losing ground on shelf to brands with half our quality. Petra Spark fixed that. Cohesive designs, beautiful finishes — sales up 50% and our cost per unit actually dropped.”
John
CEO, Afina
“Petra Spark completely transformed how we show up at retail. Our Target end-caps now stop people mid-aisle. Sell-through is stronger, production costs are leaner — I wish we’d done this sooner.”
Mursal
CEO, House of Party
“Packaging is brand for us — and Petra Spark got that immediately. The display shelves and gift formats they built elevated our perceived value overnight. Our gifting sets haven’t had a slow season since.”
Rihab
Chief Creative Officer
“We needed PR kits that felt as intentional as our products. Petra Spark delivered — compostable, sharp, and genuinely giftable. The organic posts from that first send were unlike anything we’d seen before.”
Alexa
Director Brand Communications
Where they are now.
Sell-through rate at Target improved by 28% in the first season following the new end-cap rollout. Production costs fell 15% versus their previous supplier. Shopper dwell time at the fixture increased measurably and internal brand tracking showed a significant improvement in aided recall.
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