From invisible to +40% in-store sales in 3 months.
From invisible to +40% in-store sales in 3 months.
Great product. 0 shelf presence.
Luna Naturals had a loyal DTC following and a genuinely clean, botanical product line — but their in-store presence was letting them down. Generic displays, inconsistent finishes, and packaging that didn’t reflect their premium identity meant shoppers were walking straight past them.
Cohesive, on-brand, conversion-engineered.
Petra Spark rebuilt their entire retail display system from the ground up — FSC-certified board, soft-touch lamination, and crisp CMYK print that translated their botanical identity into unmissable shelf presence. Every structural detail was engineered to guide the shopper eye and reduce friction to purchase. Tighter material specs and smarter sourcing drove a 22% reduction in per-unit cost while raising overall quality.
Brands that made the switch.
“We were losing ground on shelf to brands with half our quality. Petra Spark fixed that. Cohesive designs, beautiful finishes — sales up 50% and our cost per unit actually dropped.”
John
CEO, Afina
“Petra Spark completely transformed how we show up at retail. Our Target end-caps now stop people mid-aisle. Sell-through is stronger, production costs are leaner — I wish we’d done this sooner.”
Mursal
CEO, House of Party
“Packaging is brand for us — and Petra Spark got that immediately. The display shelves and gift formats they built elevated our perceived value overnight. Our gifting sets haven’t had a slow season since.”
Rihab
Chief Creative Officer
“We needed PR kits that felt as intentional as our products. Petra Spark delivered — compostable, sharp, and genuinely giftable. The organic posts from that first send were unlike anything we’d seen before.”
Alexa
Director Brand Communications
Where they are now.
A 40% sales lift — and lower costs to boot. In-store sales jumped 40% within the first two quarters following the display redesign. Per-unit packaging costs dropped 22% through optimised material specs and consolidated sourcing. Luna Naturals went from a brand that got overlooked to one that sets the visual standard in their category — at a price point that made the investment a straightforward decision.
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