From $1.00 to $0.85 a unit — zero compromise.
From $1.00 to $0.85 a unit — zero compromise.
At scale, every cent counts.
At Nancy’s scale, every cent of packaging cost compounds. Paying $1.00 a unit made packaging one of the biggest controllable lines on the P&L. The brand needed discreet, premium packaging that protected the unboxing experience — without the premium price tag.
Same discretion. Same quality. Lower cost.
PetraSpark brought production in-house and factory-direct, then refined the material spec to take the per-unit cost from $1.00 down to $0.85 — while keeping the packaging just as discreet and just as premium. Nothing the customer sees or feels changed. Everything on the cost line did.
Brands that made the switch.
“We were paying $5 a unit and never thought to question it. Petra Spark re-engineered the whole carton, got us down to $2.72, and shrank the box so our shipping dropped too. The packaging actually looks better than before, and the savings land on every single unit.”
Ramon Van Meer
CEO, Afina
“Petra Spark completely transformed how we show up at retail. Our Target end-caps now stop people mid-aisle. Sell-through is stronger, production costs are leaner — I wish we’d done this sooner.”
Mursal Khedri
CEO, House of Party
“Packaging is brand for us — and Petra Spark got that immediately. The display shelves and gift formats they built elevated our perceived value overnight. Our gifting sets haven’t had a slow season since.”
Geoff Bekavac
CEO, Everymood
“Packaging is the most overlooked cost in CPG, and honestly one of the easiest to fix. PetraSpark took a real chunk out of our COGS and we never gave up an ounce of quality to get there. I just wish we’d looked at it sooner.”
Roman Khan
Founder of Peak21
Where they are now.
A $0.15 saving per unit might not sound like much — but it lands on every single order, with zero compromise on discretion, protection, or the premium unboxing the brand is known for. Same product experience, a lower cost on every unit.
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